Social Media Week Meme Themed Daybreaker

Social Media Week Meme Themed Daybreaker

There were drums at 7 this morning, Wednesday, November 18, 2015. And no, you couldn’t throw your clothes over them.  Legacy Drumline was beating on them loudly as he welcomed daybreakers to the second Daybreaker, dance party at Tunnel (151 W. Kinzie Ave.). 

Daybreaker is a global movement founded by Matthew Brimer and Radha Agrawal to change the way we think about having a good time.

Like a new boyfriend, you can’t compare your first Daybreaker with your next.

What Do You Meme?

Each Daybreaker is a unique party and has another event, social cue, or meaning inspired by it.

For the second Daybreaker in Chicago, the team paired up with Social Media Week (#SMWChicago), a week program (November 16-20, 2015) that is part of a global conference which combines social technology, creativity, and human interaction to discuss the latest trends and best practices for social media.

Much like a meme, which is an image or clip that goes viral, the conference  has been trending on Twitter since Monday afternoon.

“This week is Social Media Week in Chicago, and we loved the idea of how memes are viral and create communities around creativity…and mischief!” said a Daybreaker representative.

As a movement that hinges on community and creativity, Daybreaker added meme ideas to the invite like #DrakeAlwaysOnBeatGrumpy Cat, and Condescending Wonka, and encouraged further discussion on the Daybreaker Facebook page.

During the event, a few dressed up as memes, which included Beyonce and Batman.


Dress as a meme theme. Photo: Amanda Elliott

“I definitely think this is the highlight of the week,” said returning Social Media Week attendee, Vanessa Baker, owner of Flying V Marketing.

Yoga Six at Six:

The morning started with yoga instructor, Rachel Hessen of Yoga Six.

Yoga led by Rachel Hessen. Photo: Amanda Elliott
Hessen kept the practice centered more on yoga then prepping for a dance party.

Morning Vinyasa flow at Chicago Daybreaker. Photo: Amanda Elliott

Attendees enjoyed the yoga experience, and a few migrated in between 6:15 and 6:45 am to an overcrowded room.


As always, there was a lineup of entertainment.

Braden Coucher, the MC for the morning, started off the show in his black hat, with a moment of meaning, “If 50 or 100 people show up, it becomes a movement,” he said, ” No one did anything of significance alone.”

Daybreaker NYC’s resident DJ,  David Hohme, flew to Chicago for the party.

Dance Party at Tunnel. Photo: Amanda Elliott
Singer Mike Golden, was the headlining performer, who incorporated his soulful voice in between EDM beats. Golden is featured on Chance the Rapper and Donnie Trumpet’s “Surf” album.

Christine Harris incorporated her Afro Fusion dance fitness moves to the party, as well.

Mother and daughter at Daybreaker.  Photo: Amanda Elliott
But, it wouldn’t be a party without the people, and they came. They brought their mother or came alone. This time around, while attendees were predominately in their 20s and 30s, there were people in their 40s and 50s joining the party. One woman came up on stage and had the crowd in a frenzy over her hula hoop moves. Her daughter joined her for a double act.

While the beats were consistent, by 8 am, the DJ turned up the momentum with faster tracks and some hip hop.

Hula hoop dancer at Daybreaker. Photo: Amanda Elliott

Daybreaker Invite:

Daybreaker is a new movement gaining acceptance throughout America and other countries. Chicago’s first Daybreaker was in October, and the new team hopes to keep the momentum going with a new event every month.

The next Daybreaker is anticipated to be December 2, 2015. Stay connected with the Daybreaker newsletter.


Neon lights at Daybreaker. Photo: Amanda Elliott


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